I’m obsessed with Bitcoin.
I’m also a marketing and communications professional. I want to work with companies that are advancing Bitcoin market awareness, facilitating mainstream adoption, and developing products and services to strengthen the Bitcoin ecosystem.
Employment History
Head of Marketing & Communications, QEDIT
QEDIT provides privacy-enabling SaaS solutions for enterprise blockchains & cross-company data collaborations
2019-Present
Directed a successful media/PR strategy, generating coverage in Coindesk, Cointelegraph, Forbes and other leading publications
Wrote and published company newsletters, bylines and blog articles (including for the World Economic Forum blog)
Implemented two re-branding initiatives, including a full redesign of the company website
Developed sales collateral and messaging framework on advanced cryptographic applications for non-technical audiences
Wrote all content for the company website, sales decks, use cases, datasheets, explainer/demo videos
Managed social media accounts and grew followers by 50% on Twitter and 300% on LinkedIn
VP Sales and Marketing, SerVision
SerVision develops and manufactures mobile video solutions for the transportation market
2018-2019
Generated over $1m in revenue in new business and grew existing business by $2.2 million, an increase of 20% YoY
Created all marketing collateral and crafted messaging for the website, sales decks, use cases, datasheets, demo videos
Managed team of 3 (2 Support Engineers and 1 Sales Director) & served as main business lead for product development
Oversaw business development integration with key partners (Mobileye, Gurtam, MOVON) that led to over 4,000 units installed across 9 countries
Senior Director of Sales, SerVision
2012-2018
Negotiated distribution agreements with C-level executives and closed contracts valued at over $10m in 17 countries
Liaised regularly with R&D team to respond to RFPs and ensure successful project deployments
Worked directly with CEO to negotiate and close over $5m in fundraising
Sales Manager, SerVision
2007-2012
Sought out and qualified sales leads/potential channel partners, and managed the full sales cycle for new clients
Wrote and edited English-language marketing collateral and participated in dozens of international trade shows
Media Analyst, IDF Spokesperson's Unit
2007-2012
Analyzed news coverage of the IDF in the English language press and prepared daily briefings for senior IDF & MFA officials
Ghost wrote editorials in The Times and Jerusalem Post, & prepped officers for TV interviews on CNN, BBC, Sky News & Fox
Education
MA in Political Science, The Hebrew University of Jerusalem
2003-2005
Graduated Magna Cum Lade
Anna Sobol Levy Fellow